Comparing research platforms
Maze vs. UserZoom: Which is right for research with your users?
Maze is a UserZoom alternative that helps companies build the right products faster by making user insights available at the speed of product development.
Maze vs. UserZoom: Introduction
When it comes to research with your users, choosing the right platform can make all the difference to your team. Between UserZoom and Maze, which is the better choice for your team?
UserZoom was a mixed-method UX insights platform that in 2023 was acquired by UserTesting.
Maze is an AI-first end-to-end platform enabling collection of both qualitative and quantitative insights at an expert-level allowing you to make more confident decisions at the pace of product development. It auto generates reports, analysis and themes allowing you to collect and share insights faster.
In this detailed comparison, we’re covering how both these platforms compare to each other in key points such as:
- User-friendliness - How easy will this platform be to onboard with my team or organization? Will this help democratize our user research?
- Versatility - Is this a true end-to-end platform? Does it facilitate both quantitative and qualitative research methods? How well does this platform integrate with the design tools we use?
- Product decision making - How easily and quickly can we analyze results and customize insight reports to make important decisions?
Platform comparison (from G2 reviews)
Maze | UserZoom | |
|---|---|---|
Overall rating (G2) | 4.5/5 out of 90+ reviews | 4.2/5 out of 140+ reviews |
Ease of use | 9.0 / 10 | 7.8 / 10 |
Ease of setup | 9.6 / 10 | 7.8 / 10 |
Quality of Support | 8.6 / 10 | 8.1 / 10 |
Product direction | 8.4 / 10 | 6.9 / 10 |
Pricing |
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Maze vs. UserZoom: Main differences
What really sets Maze and UserZoom apart for teams doing research?
Type of platform
Unlike UserZoom, Maze is an end-to-end research platform that supports both moderated and unmoderated testing natively, and allows companies to incorporate user feedback into all stages of product development.
Tester experience
It’s hard enough to source test participants, you don’t want any more friction to get research campaigns completed. While tools like UserZoom require an extension download, Maze tests require no learning curve, scripts or tutorials that waste everyone's time.
Automated, custom reporting
UserZoom relies on creating your own tags, themes, and notes to build reports. Maze Reports are automated, visually-rich, and fully customizable before sharing or embedding in your favorite tools.
Maze vs. UserZoom: Feature comparison
Features
UserZoom
Maze
Maze vs. UserZoom: Participant management & recruiting
Features
UserZoom
Maze
400+ targeting attributes
100+ targeting attributes
400+ targeting attributes
150+ countries
150+ countries
Maze vs. UserZoom: Takeaways
At the end of the day, it comes down to which platform aligns better not only with your budget but mainly with your workflow and vision as a team.
UserZoom focuses on deeper, traditional research aimed at extracting qualitative insights from 1-on-1 moderated interviews. This has been enhanced following their merger with UserTesting, although technically it can take years before technically merging the two platforms to provide a seamless, integrated experience. Studies typically spans weeks and because of a heavy manual process in reporting, it requires investing a lot of time to collect and share insights.
On the other hand, if your team values agile decision-making and continuous discovery, Maze’s cost-effective suite of tools and functionalities is a more intentional choice. The blend of qualitative and quantitative research through AI-powered tools for both moderated and unmoderated studies integrated within the same platform gives Maze an advantage when it comes to uncover user insights at speed and feed them across the entire product development cycle.
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Maze allows us to consolidate our research in one place and make it visible for everyone. I’m optimistic that Maze will help keep things more centralized and help us work better together as a team.
Janet Taylor
Senior Director of Product Design and Research at Homebase
Why do product and design teams choose Maze over UserZoom/UserTesting?
Intuitive & user-friendly
Don't slow down your research workflows. Maze is an easy-to-use platform whose tests can be carried out on any device, offering a breadth of research methods that anyone in your team can quickly learn to put live.
Prototype testing, done right
Integrate with leading design tools and validate usability across your prototypes with real users, before investing valuable resources.
Works with:
Robust, customizable reporting
In tools like UserZoom and UserTesting, you spend hours analyzing data manually to build reports. Maze's reports are automated, visually-rich, and fully customizable. Filter and categorize information in detail to uncover patterns and share valuable insights with stakeholders.
Research democratization
Maze excels in providing an all-in-one, cost-effective solution to scale research workflows. Get the full picture with both detailed quantitative metrics and AI-powered qualitative insights and deliver value to customers faster.
Frequently asked questions
Does Maze have advanced AI functionalities?
Does Maze have advanced AI functionalities?
Maze AI enhances the entire research workflow from planning studies to running them and interpreting results. Maze includes features like AI Moderator for automated interviews, Perfect Questions for bias-free question design, dynamic follow-ups for contextual probing, and automated themes for instant summaries. It also supports AI prototype testing through integrations with Figma Make, Bolt, and Loveable.
What kind of teams use Maze?
What kind of teams use Maze?
Maze is used by product, design, research, and marketing teams at companies of all sizes—from early-stage startups to global enterprises. It’s especially valuable for teams practicing continuous discovery, looking to scale research, or aiming to democratize insights across functions. Whether you're validating prototypes, testing live flows, or running interviews, Maze supports cross-functional teams working to build better products.
Can Maze do moderated interviews?
Can Maze do moderated interviews?
Yes. Interview Studies allow you to schedule, run, and analyze user interviews seamlessly with Maze.
Can I request a demo?
Can I request a demo?
Absolutely! Tell us a little about your company here and we’ll connect you with someone in our team.
Which platform is better for remote user research: Maze or UserZoom?
Which platform is better for remote user research: Maze or UserZoom?
Maze is better than UserZoom for conducting remote user research. Maze is designed for remote, end-to-end user research. Teams can run moderated, unmoderated, and AI-moderated studies, including Prototype Testing, Live Website Testing, and Mobile Testing. With Maze Panel, researchers can recruit participants from over 150 countries, and Maze Reach enables recontacting or segmenting your own user base for follow-up studies. Combined with integrations for Zoom, Teams, and Google Meet, Maze makes running and analyzing global remote research seamless, fast, and scalable.
Bring a customer-focused mindset to your organization
Maze gives product teams a scalable way to uncover user insights at speed and feed them across the entire product development cycle.