Truly effective UX research is driven by unrelenting curiosity. When you ask the right questions, your research results yield actionable insights that help you improve your product and make better decisions.

Here at Maze, our goal has always been to provide you with the tools you need to conduct research quickly and effectively, whether that’s a rapid testing tool, research guides, and now—a question bank.

The Maze Question Bank is our attempt at the internet's best open-source question repository so product teams can act on more of their curiosity and learning—fast.

How to access and use the Maze Question Bank

We wanted to get this Question Bank out to you as quickly as possible so you can start using it right away. What better way to do that than a Notion database you can replicate in your workspace? 😉

If you’re a Notion user, duplicate the Question Bank and add it to your team's Notion workspace. You can modify the question bank to your liking, add your own questions, and use it as part of your team's research and testing toolkit.

You can also bookmark the page and return to it the next time you need to prepare for your research session and find the questions that fit your research goals.

As a Maze user, you can treat the question bank as a nifty companion to help fuel your team's product research. You can find links to Maze templates and start filling in the tests with the questions you need.

Tips for asking great research questions

With the Question Bank, you have hundreds of questions at your disposal to run UX research. Asking the right questions is the most important part of getting effective results. Below, we’ve summarized our top tips for asking great questions—make sure to run through this checklist when planning your research:

  • Start with the most generic questions first and then go to the specific ones. It's important to offer context to the respondents and stimulate memory.
  • Ask one question at a time. Avoid confusing the respondent by giving too many details or asking multiple questions at once.
  • Don't leave room for interpretation. Find the right balance between clarity, precision and consistency: good questions are easy to understand.
  • Ask questions you think you know the answer to! You may be surprised to discover answers that are very different from what you thought.
  • Word questions from the respondent's perspective—not from your own point of view. This helps to create empathy and allows the participant to find their answers.
  • Avoid leading questions. You're an inspector who must determine the "why" and the source, not a lawyer who must defend a solution. Keep your questions neutral, don't direct the answers.

Pro tip ✨

For more guidelines on asking research questions, check out our guide to designing surveys and everything you need to know to run UX research.

Better questions, better research

We hope this Question Bank helps you run better research and get effective results faster. We're inspired by questions that promote continuous learning, greater empathy, and more user-centric products.

Think you have a question that should be included in the official Maze Question Bank? Send us a tweet with the hashtag #MazeQuestionBank and we’ll add it!

Maze Question Bank

Get 350+ ready-to-use questions for rapid research and testing.


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