User Research
7 Key usability metrics to unlock user insights
UX Research Glossary / UX Metrics
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UX metrics are measurements that evaluate how users interact with a product or service to help teams understand user behavior, customer satisfaction, and product usability. These metrics provide both quantitative insights (like task completion rates and error frequency) and qualitative data (such as user feedback or emotional responses) to provide a comprehensive understanding of the user experience.
Some common UX metrics include:
1. Usability metrics (e.g., task success rate, time on task)
2. User satisfaction metrics (e.g., Net Promoter Score, Customer Satisfaction Score)
3. Engagement metrics (e.g., session duration, frequency of use)
4. Conversion metrics (e.g., click-through rates, abandonment rates)