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Test CTA placement

Marketing

Content Testing

Are your call-to-actions optimized across your product and website? With this CTA placement template, you can gather valuable feedback to help you map out the most effective positioning for your audience to take action. Discover hotspots with high conversion potential, and gain an understanding of CTA context to help support users on their journey.

What you’ll learn:

Should your CTA be above the fold, at the bottom of your page, or somewhere else entirely?

Validate the visibility of your call-to-actions—turn those page hovers into clicks with a simple test.

Track trends and capture CTA hotspots for your users by testing button placements across your page.

Gather learnings from segmented audience groups to tailor pages and create greater impact on conversion rates.

How to use

Select this CTA placement test template from the gallery.

Modify blocks and copy to your preference.

Do a pilot test with somebody in your organization (preferably, not on your team).

All good? Then it’s time to set it live and wait for the feedback to roll in!

When should I use this CTA placement template?

If you’ve noticed a drop in clicks or conversions on your website, it may be a good idea to run a quick CTA placement test to check users are able to find the call-to-actions they need.

Frequently Asked Questions

Why is CTA positioning important?

Just as design and copy has an impact on CTAs, so can positioning. Poor CTA placement can disrupt your users’ experience of your product or website, as well as harm your conversions due to users not being able to find the right button to click.

What is the difference between above-the-fold and below-the-fold?

Above-the-fold refers to the upper half of your website or page, where your CTA will be clearly visible to users without having to scroll down. Below-the-fold refers to any area where the user would need to scroll down to see.

While above-the-fold is a popular choice for CTA placement due to its high visibility, there are cases where below-the-fold is a better option, so it’s important to test both.

What are some other CTA positions I can test?

A lot of people like to place CTAs front-and-center on their page to attract more attention upfront—but where you can and should place your CTAs is completely dependent on your context and users. For example, a longer blog post may benefit more from a CTA at the end, once the reader has gathered key information they were looking for. Or perhaps an in-app prompt once a user completes a certain task will deliver more success. The more you test CTA placements for different circumstances, the more you’ll learn about what works best for your user and their flow.

Possible CTA placements to test: