Test your website sign-up flow

Easily test your website sign-up flow with this template. Discover how easy it is for customers to navigate and ultimately sign up to your product or subscription, and learn if any points of friction come between you and them. This template can be run with both lo-fi or hi-fi wireframes or prototypes—simply add your own prototype when prompted.

What you'll learn:

Quickly and easily determine the success of your sign-up usability task, and collect a usability score for your notes.

Listen to your users and discover their perception of navigation and design through open and closed follow-up questions.

Optimize your website conversion flows by understanding the underlying issues and challenges your users might be experiencing.

How to implement a scalable rapid testing process for design and product that enables you and your team to test early and often.

How to use


Log in to your Maze account (if you haven’t got one, don’t worry—it’s free to join).


Select this sign-up flow template from the gallery.


Modify blocks and copy to your preference.


Do a pilot test with somebody in your organization (preferably, not on your team).


All good? Then it’s time to set it live and wait for the feedback to roll in!

When should I use this template?

If you’ve recently noticed a drop in sign-ups on your website, it may be a good idea to run a quick sign-up flow test to check users are able to find what they need.

How can I improve the sign-up flow experience for my users?

  1. Use this template to run a test. We may be biased, but the best way to discover what improvements need to be made to your website sign-up flow is by simply testing it out with your users. They’ll be able to help you with qualitative feedback about what’s not working so you can make improvements that will boost sign-ups.
  2. Clear up visual clutter. Is your website filled with loud designs? While it’s great to have a bold brand, sometimes less is more as it can help users navigate more easily through your website sign-up flow. For example, multiple assets may distract attention from where your customers are actually supposed to click—meaning you could miss out on valuable sign-ups.
  3. Do a copy-check. Is it clear what your user is supposed to do? If your website is text-heavy, potential sign-ups may get lost in your words without seeing where they can actually sign up.

Related templates

Get a head start with Maze

Maze empowers teams to unlock invaluable user insights—and improve products continuously.

A-mazeing to meet you!

Welcome Screen

Sign up to [Product] on the [Sport Addict Plan]

Prototype Test • 1 Path

On a scale of 1-10, how was your experience with the interface?

Opinion Scale

How did you find the process of signing up?

Multiple Choice

What are your thoughts on the design and layout?

Open Question

Was the navigation as expected?


What could we do to improve this?

Open Question

How did you find language usage across the website?

Open Question

Any additional feedback on your experience with the website?

Open Question

Thank You!

Thank You Screen