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Run a Single Ease Question (SEQ) test

Req. Prototype

Usability Testing

Wireframe Testing

Research

Determine difficulty completing usability tasks with this Single Ease Question Template. Gather quick quantitative feedback from your users and scope out potential friction to make more impactful changes to your product

What you’ll learn:

Run a SEQ test before product launches to pick out problems and identify solutions before going live.

How will users naturally engage with your product without context? Can they complete tasks assigned without friction?

Continue to gather insights and monitor user experience after launch with a SEQ test. Then improve features and flows based on quick, quantifiable feedback.

Use your feedback to execute design decisions with confidence and create a friction-free experience for your users.

How to use

Select this single ease question template from the gallery.

Modify blocks and copy to your preference.

Do a pilot test with somebody in your organization (preferably, not on your team).

All good? Then it’s time to set it live and wait for the feedback to roll in!

When should I use this Single Ease Question template?

This SEQ template is well suited to researchers who may be short of time and resources, but want to capture sentiment of users’ feelings completing a usability task.

What are some best practices for using the Single Ease Question framework?

Capture feedback instantly. SEQ surveys should be sent almost immediately after the user has completed the usability task to ensure you’re capturing accurate, in-the-moment reactions.
Add follow-up questions. While your SEQ score will give you a clear indication of how easy or difficult your users found tasks, it won’t give you the qualitative data to understand why that is unless you add some further questions. Try asking open questions to learn more about what’s going on in your users’ minds.
Consider your test group size. 20-30 participants should give you a good base to capture accurate feedback and make clear decisions from the results. You can always test with less, but just be wary that your results may not be as accurate.

Frequently Asked Questions

What is a Single Ease Question test?

A Single Ease Question (or SEQ for short) is a standard user experience metric used to determine how easy or difficult it is for a user to complete a certain task.

What scoring system is used in SEQ?

The Single Ease Question operates on a scale of 1-7 to determine how easy or difficult it is for the users to complete the task (1 is extremely difficult, and 7 is very easy).

What is the importance of the Single Ease Question in usability testing?

Single Ease Question testing helps record a general sense of how users find interacting with your product. While follow-up questions are required for a deeper understanding of pain points and concerns, the SEQ is a great way for researchers to capture quick, actionable insights without having to dedicate a lot of time and effort.