How Invivo validates product concepts with Maze
Naomi Francis • Feb 1, 2021
Run 5-Second Tests
Display images or screens for 5 seconds to measure a user’s impression of your idea.
Create different test paths based on your testers’ responses and gather more contextual data.
Ask Open Questions
Remove biases and empower users to share their honest feedback.
Run Opinion Scales
Easily find trends through asking users to rate ideas on a numeric or emotion-based opinion scale.