Design & Product
The product feedback guide: 4 steps to customer-centric products
Run a pricing sensitivity surveyPRO
Use this template to adopt the Van Westendorp price sensitivity meter to determine consumer price preferences and identify where you sit in the market.
What you'll learn:
Understand market pricing expectations from your target buyers to inform your pricing model, however mature your company.
Validate assumptions on whether to increase or decrease your pricing based on real user insights you can trust.
Learn which price points would price you out of the market or reduce perceived quality from users in a remote format.
Introduce a pricing feedback survey that can scale as you do and create a central source of truth for stakeholders.
How to use
1
Log in to your Maze account (if you haven’t got one, don’t worry—it’s free to join).
2
Select this pricing sensitivity template from the gallery.
3
Modify blocks and copy to your preference.
4
Do a pilot test with somebody in your organization (preferably, not on your team).
5
All good? Then it ’s time to set it live and wait for the feedback to roll in!
Related templates
![Gather pricing expectations]()
Gather pricing expectations
Marketing • Feedback Survey
Gather pricing expectations
Get a high-level overview of your users' expectations of pricing
![Discover jobs to be done]()
Discover jobs to be done
Product • Idea Validation • Research
Discover jobs to be done
Any job worth doing is worth doing right
![Identify customer goals]()
Identify customer goals
Idea Validation • Product • Research
Identify customer goals
Help your customers achieve their goals
![Run a product discovery survey]()
PRO
Run a product discovery survey
Idea Validation • Product • Research
Run a product discovery survey
Discover their problems, offer your solutions
A-mazeing to meet you!
Welcome Screen
What's your role?
Multiple Choice
Are you currently a paying customer of [Product]?
Yes/No
Which plan are you on?
Multiple Choice
What's [Product] worth?
Context Screen
At what point is [Product] so cheap you wouldn’t consider it a quality product?
Simple Input
At what point would you consider [Product] a bargain?
Simple Input
At what price point is [Product] too expensive?
Simple Input
At what price point is [Product] so expensive that you wouldn't purchase it?
Simple Input
When thinking about [Product]'s price point, what other product and service's comes to mind as a comparison?
Simple Input
What do you think of our current pricing?
Opinion Scale
Can you please explain your rating?
Open Question
Anything else you'd like to add regarding our pricing?
Open Question
Thank You!
Thank You Screen