Run a pricing sensitivity survey

Use this template to adopt the Van Westendorp price sensitivity meter to determine consumer price preferences and identify where you sit in the market.

What you'll learn:

Understand market pricing expectations from your target buyers to inform your pricing model, however mature your company.

Validate assumptions on whether to increase or decrease your pricing based on real user insights you can trust.

Learn which price points would price you out of the market or reduce perceived quality from users in a remote format.

Introduce a pricing feedback survey that can scale as you do and create a central source of truth for stakeholders.

How to use


Log in to your Maze account (if you haven’t got one, don’t worry—it’s free to join).


Select this pricing sensitivity template from the gallery.


Modify blocks and copy to your preference.


Do a pilot test with somebody in your organization (preferably, not on your team).


All good? Then it’s time to set it live and wait for the feedback to roll in!

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Welcome screen

What's your role?

Multiple Choice

Are you currently a paying customer of [Product]?


Which plan are you on?

Multiple Choice

What's [Product] worth?

Context Screen

At what point is [Product] so cheap you wouldn’t consider it a quality product?

Open Question

At what point would you consider [Product] a bargain?

Open Question

At what price point is [Product] too expensive?

Open Question

At what price point is [Product] so expensive that you wouldn't purchase it?

Open Question

When thinking about [Product]'s price point, what other product and service's comes to mind as a comparison?

Open Question

What do you think of our current pricing?

Opinion Scale

Can you please explain your rating?

Open Question

Anything else you'd like to add regarding our pricing?

Open Question

Thank you screen