Research & Testing
How to test marketing messaging: Validating claims with users before launch
Naomi Francis • Mar 11, 2021
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Discover jobs to be done
Tap into the minds of your customers and learn desired outcomes with a simple JTBD survey. Build a product that helps them achieve their goals, while reducing possible pain points.
What you’ll learn
Discover which jobs and goals your customers are most eager to meet, and help design better solutions based on responses.
Empathize with your customers—understand their needs and emotions to help grow more fruitful, long-lasting relationships.
Explore top trends in user habits to pull together more powerful solutions to their problems.
Streamline your product vision and align with key stakeholders on which features to build next.
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PRO
Run a product discovery survey
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Run a product discovery survey
Discover their problems, offer your solutions
Gather pricing expectations
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Gather pricing expectations
Get a high-level overview of your users' expectations of pricing
Identify customer goals
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Identify customer goals
Help your customers achieve their goals
PRO
Run an early prototype test
Usability Testing • Wireframe Testing • Design
Run an early prototype test
Fail fast and improve faster with a quick prototype test
Req. Prototype
Welcome screen
What do you need to plan for, or what decisions do you need to make before you begin [job to be done]?
Open Question
How many times in the last [time frame] did you look to [job to be done]?
Multiple Choice
How important is it for you to be able to [insert user job]?
Opinion Scale
What is your biggest challenge, frustration or problem with this [job]?
Open Question
What would enable you to accomplish this task more effectively?
Open Question
Successfully completing this task makes/saves the business [blank].
Multiple Choice
Thank you screen