Beta testing feedback

Run a beta test when your product is almost ready for launch and use this template to gather some real-time feedback about how it will perform in the wild. Plus, uncover any last-minute pesky bugs, snags, or errors, so your team can streamline and perfect the whole experience.

Template by

Melanie Buset, User Experience Researcher @ Spotify

What you'll learn:

Implement a repeatable framework for beta testing and foster a culture of continuous learning for future projects with your team.

Are users adopting your new feature? If not, why not? Give your users an opportunity to share feedback through open questions.

Identify challenges users faced whilst using your feature and feed those insights back into iterations before a full public release.

Capture key analytics and user behavior patterns to help inform onboarding experiences, support documents, user help, and more.

How to use


Log in to your Maze account (if you haven’t got one, don’t worry—it’s free to join).


Select this Beta test template from the gallery.


Modify blocks and copy to your preference


Do a pilot test with somebody in your organization (preferably, not on your team).


All good? Then it’s time to set it live and wait for the feedback to roll in!

When should I use this beta testing template?

Beta testing should be done when your product is almost ready to be released into the wild. If you’re looking for earlier stage product feedback, you should try another method of collecting feedback, like concept validation or prototype testing.

What is beta testing?

Beta testing is the opportunity for your target audience to test an almost-ready-to-be-released product or feature, ahead of launch. The main goals of beta testing is to help uncover last-minute bugs or errors, and ensure your target users can operate the new product in a real-world environment.

Why is beta testing useful to me?

Beta testing is essentially the final round of testing that allows you to pick up on last-minute issues to correct before a public reveal of your new product or feature. Doing so can help save your team time and money engaging in post-launch fixes—plus, users will have more confidence in a new product that doesn’t appear to be loaded with bugs or errors.

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A-mazeing to meet you!

Welcome Screen

We'd like your feedback on [Feature] beta

Context Screen

Have you started using [Beta Feature]?


Why haven't you started using [Beta Feature]?

Open Question

Please rate your overall experience using [Feature]

Opinion Scale

Please share any challenges you've faced while trying to use [Beta Feature]

Open Question

Do you have any additional feedback for the team?

Open Question

Thank You!

Thank You Screen