Validate product concepts

Test out product concepts early on in your product development cycle with this template. Validate your ideas with real users to help save time, energy, and team resources further down the line. Plus, discover what your users really want from your product, so you can make key changes and important decisions with confidence.

What you’ll learn:

Quickly turn ideation into validation—discover which product aspects are hitting the mark with your target audience, and which should be scrapped.

Save your team costly post-launch re-works. Test concepts and ideas ahead of time to determine which ones add real value for your users.

Gauge user expectations towards your product proposals to certify you’re on the right track for launching.

Fuel your future efforts in the right direction with your Product team, based on feedback that matters.

How to use


Log in to your Maze account (if you haven’t got one, don’t worry—it’s free to join)


Select this product concept validation emplate from the gallery.


Modify blocks and copy to your preference


Do a pilot test with somebody in your organization (preferably, not on your team).


All good? Then it’s time to set it live and wait for the feedback to roll in!

When should I use this template?

You should test your product concepts early on in your product development cycle to gauge what’s worth pursuing for your users (and your team).

What is concept validation?

Concept validation is the process of testing out product ideas with users before investing time and resources bringing them to life.

Why is concept validation important for my research?

By testing your product concepts, you’ll discover how viable and necessary your idea is with your users. Not only will you be able to move forward with the right ideas—you’ll save yourself expensive post-launch re-works, discover what your users really need from your product, and be able to execute design decisions with more confidence.

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Get a head start with Maze

Maze empowers teams to unlock invaluable user insights—and improve products continuously.

A-mazeing to meet you!

Welcome Screen

What was your first impression of Concept A?

Opinion Scale

What are your favorite aspects of Concept A?

Open Question

What are your least favorite aspects of Concept A?

Open Question

How often would you use Concept A?

Multiple Choice

How much would you pay for Concept A?

Simple Input

Thank You!

Thank You Screen