Concept Validation Templates
Whether you’re introducing a new feature or validating a new idea to your target audience, a concept validation template can help you collect the insights you need. Choose one of our pre-built templates to suit your needs, and start capturing fast, actionable feedback on your early stage concepts.
PRO
Improve site navigation
Research • Design • Idea Validation • Concept Validation
Improve site navigation
Improve your website's information architecture
PRO
Test feature usability
Product • Research • Usability Testing • Concept Validation
Test feature usability
Feature usability template
PRO
Assess information architecture (IA)
Research • Design • Concept Validation
Assess information architecture (IA)
Validate whether users can place items within your navigation
PRO
Run closed card sorting
Content Testing • Concept Validation • Product
Run closed card sorting
Certify categorizations with your audience
PRO
Get preference on web designs
Design • Concept Validation
Get preference on web designs
Create exceptional web designs with valuable feedback
Five-second test template
Design • Concept Validation
Five-second test template
Make the right first impression
Validate product concepts
Concept Validation • Idea Validation • Product
Validate product concepts
Eliminate guesswork to create your best work
PRO
Test label clarity
Copy Testing • Concept Validation • Product
Test label clarity
Learn more about your label categorizations
When should I use a concept testing template?
A concept testing template can help you validate ideas and product concepts in the early stages of your product development cycle. Test with real users and gain valuable feedback you can share with your team ahead of launch.
Frequently asked questions
What is concept validation?
What is concept validation?
Concept validation is the process of testing out product ideas with users before investing time and resources bringing them to life.
Why is it important for my research?
Why is it important for my research?
By testing your product concepts, you’ll discover how viable and necessary your idea is with your users. Not only will you be able to move forward with the right ideas—you’ll save yourself expensive post-launch re-works, discover what your users really need from your product, and be able to execute design decisions with more confidence.
What is the purpose of concept testing?
What is the purpose of concept testing?
The purpose of concept testing is to validate product, design and marketing ideas early on in the design stage.