When researchers lead, everyone levels up.
The most successful teams we see don’t just do research—they live it. They build a culture where curiosity scales, and insights become everyone’s job. Our Future of User Research Report proves it: teams that integrate research into their business see 2.7x better outcomes than those who don’t.
But creating that kind of culture doesn’t happen alone. It happens in community—when researchers have the space to share, learn, and grow together.
If you’ve used Maze since the beginning, you’ll know we started as a tool for designers to test Figma prototypes and get quick feedback. And while we’ve grown from a startup into an end-to-end user research platform, our focus remains the same: to make products work for people.
That’s why we’re investing in researchers.
The world of research is changing
In a world where anyone can build anything, understanding why people do what they do has become the true competitive edge. The strongest insights don’t come from dashboards or surface data—they come from real conversations, deep curiosity, and primary research.
The role of researchers is evolving. They’re no longer just running studies—they’re shaping strategy, influencing decisions, and helping teams see what’s next.
But that shift isn’t always simple.
Many UX researchers were trained to go deep into discovery, not necessarily to navigate structures or drive change across teams. Yet we’ve seen their potential firsthand—their ability to connect dots, uncover clarity in complexity, and bring empathy to every decision.
With the right tools and community behind them, researchers aren’t just contributing to change—they’re leading it.
📖 User Research Advisor, Nikki Anderson, unpacks what it takes to grow research maturity in Jack, Diane, and the Future of Research Maturity.
Shaping change with the research community
Earlier in the year, we joined Learners in San Francisco as sponsors of their first-ever event, and left more inspired than ever. We met researchers pushing boundaries, shared a sneak peek of Maze’s AI moderator, and saw firsthand how curiosity fuels the UX community.
Now, we’re back—this time as the Title Sponsor of Road to Research Week. This is more than just another sponsorship, it’s a continuation of our commitment to researchers.
Learners have built a space where the people who love research come to share ideas, ask questions, and grow in person. It’s a community rooted in curiosity, learning, and connection—values we’ve held at Maze since day one.
We can’t wait to keep that momentum going as we hit the road—stopping in New York, Toronto, Seattle, and London—to connect and shape change, together. 🌱
