Maze’s spring 2025 product roundup: Insights that drive ROI

This spring at Maze, we’ve been focused on making it easier and faster to get insights that maximize the ROI of user research. From discovery to solution validation to driving strategic influence, our latest releases are designed to help researchers–and the teams they empower–ask deeper questions, uncover unmet needs, and drive impact at every stage.

From conversations to trusted insights: Interview Studies

Since launching last summer, Interview Studies has helped our customers converse with thousands of users. Now, we’ve made it even easier to run end-to-end moderated research on a more frequent basis with the following upgrades:

  • Flexible, fast participant recruitment: Tap into 3M+ vetted participants worldwide via Respondent, or bring your own audience through partners such as User Interviews. With advanced targeting and manual participant selection, you get greater control and speed no matter the audience
  • Smarter scheduling: Let Maze handle scheduling for you with new calendar sync, real-time availability, and automatic meeting conflict detection features
  • AI-powered analysis, now with searchable transcripts: Every interview is now automatically transcribed, summarized, and fully searchable. Jump to any moment with click-to-play transcripts, and sharpen your synthesis with overlapping and cross-speaker highlights

With these enhancements, Interview Studies continues to remove friction from moderated research so you can focus on what matters most: turning conversations into insights that impact decisions.

Availability: Interview Studies is available exclusively to Organization plan customers. Learn more.

Offload the ops: premium recruitment services

If you’re seeking participants for unmoderated studies from narrow segments and geographic regions, premium recruitment by Maze is a new managed service that takes care of sourcing, screening, scheduling, and incentives on your behalf.

Gain access to a pool of more than 5M vetted participants via industry-leading partners like User Interviews, ensuring insights from qualified people ready to give feedback. With additional support for everything from setup to quality checks, our experts handle the end-to-end recruitment cycle, which allows you to focus on the actual research.

Seamless mobile testing for you and your participants: the new Maze app

We recently announced the beta launch of Maze Participate, a new mobile app that enables comprehensive recording capabilities for mobile testing across devices and platforms.

With a privacy-first design and seamless onboarding, Maze Participate makes mobile testing simple for participants: just scan a QR code to start testing, no login required.

Now you can capture the complete mobile user journey with comprehensive recordings whether it’s for:

  • Rich mobile prototype testing: Combine powerful analytics capabilities with full-screen interactive prototype tests and screen, audio, and video recordings
  • Live mobile testing: Follow users as they interact with your app, competitors' experiences, or even switch between multiple applications, capturing every action with full-device screen recordings

Availability: The new mobile testing capabilities are in beta and will be available exclusively to Business and Organization plan customers. Learn more.

Scale research confidently: improved real-time usage tracking

We released an improved account usage page that gives Admins and Owners self-serve access to study and recruitment credit usage for purchased, used, and remaining–plus detailed breakdowns by user and workspace.

Track consumption in real-time, allocate resources with more confidence, and identify when more capacity is needed. With organization-wide and user-level analytics, you can better connect research initiatives to broader business impact.

Availability: Usage Tracking is available exclusively to Business and Organization plan customers. Learn more.

Connected insights from discovery to launch

These new features work in tandem to power insights throughout the entire product lifecycle–from discovery conversations to detailed mobile validation.

Whether you're a product manager seeking to understand user needs, a designer validating mobile experiences, a researcher looking to connect with niche participants, or a leader managing research investment across teams, Maze provides the tools you need to make confident, user-centered decisions.

Ready to see these features in action?

Register now for our Spring Product Roundup Webinar where Maze product experts will share live demos of our latest features and preview what's coming next on our roadmap.

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