This summer at Maze, we’ve been busy building new features to help you run research more smoothly—and at scale. From new AI capabilities to powerful admin controls, we’ve made it easy to collaborate and empower your team.
Observer rooms: Bring everyone in, without the distraction
Stakeholder alignment is key to impactful research, but live sessions can often feel crowded. Observer rooms allow stakeholders and team members to join moderated interviews discreetly, keeping the participant experience untouched while collaboration happens in real time.
- Preserve research quality: Keep interviews natural and unbiased. Participants only see the moderator—not observers—so conversations flow authentically, even around sensitive topics.
- Drive empathy through visibility: For many stakeholders, live research is a rare, privileged view into the user’s world. Observing interviews as they unfold helps stakeholders feel the nuance behind the data, building trust in the findings and empathy for the people behind them.
- Foster alignment and collaboration: Research shouldn’t be a solo effort. Invite observers from product, design, marketing, or leadership, and use the private chat to exchange notes, flag follow-ups, and spark ideas in real time—without interrupting the session.
Availability: The Observer room is available in Interview Studies, exclusively to Organization plan customers. Learn more.
Admin controls: Security and governance at scale
As research scales across larger teams, governance and security become critical. With our new admin controls, account owners and admins can manage Maze features in line with organizational policies and security needs—bringing stronger compliance, simpler administration, and enterprise-ready flexibility.
- Enhanced security compliance: Align Maze usage with your organization’s security standards by disabling features that don’t meet policy requirements.
- Simplified administration: Manage AI access, control sharing, and adjust permissions from a centralized control panel—no need for manual workarounds.
- Self-service ownership transfers: Seamlessly transfer account ownership between team members, reducing dependency on support and keeping teams moving.
- Enterprise-ready governance: Granular controls ensure Maze adapts to your organization, not the other way around—making it easier to scale securely and responsibly.
Availability: Enhanced admin controls are available exclusively to Organization plan customers. Learn more.
Clips and transcripts: Instant access to insights
All clips in unmoderated studies with audio are now automatically transcribed—so you can move from raw recordings to actionable insights faster.
- Find what matters most, fast: Scan transcripts for keywords, spot standout moments, and jump straight into clips worth watching. Transcript length also helps you see at a glance which sessions had deeper engagement.
- Surface your users’ voices: Find meaningful quotes directly from transcripts to share in reports. Whether it’s clicking on words to find exact video moments or searching for keywords, it’s easier than ever to navigate your transcripts.
- Global research without barriers: Run studies with participants worldwide, and we’ll transcribe their feedback in 58+ languages.
Availability: Clips and transcripts are available in unmoderated studies, exclusively to Business and Organization plan customers. Learn more.
Highlight reels: Tell the story with impact
Now easily capture and share key moments with customizable highlight reels in moderated studies, which you can download or share instantly via link. Showcase real user voices and bring research insights to life for your team.
- Skip the extra tools: No more work-arounds—now you can create your highlight reels directly in Maze.
- Create a story: Create and share reels in minutes, turning key moments into a compelling narrative that captures the most impactful clips—helping teams align faster and make confident decisions.
- Share them your way: Share links directly or export reels for Slack, PowerPoint, and more.
Availability: Highlight reels are available in Interview Studies, exclusively to Organization plan customers.
AI moderator (beta): Run interviews anytime, anywhere
Built for researchers, Maze’s AI moderator autonomously runs interviews across time zones and languages. You set the goals; AI moderator takes it from there—helping you run studies and reports you can trust, so you can focus on driving impact. While still in beta, it’s already helping teams conduct more inclusive, scalable research.
- You bring the goals, Maze drafts the guide: Go from kick-off to launch in minutes. You can also edit, review, and remove the research goals at any point to refine how the study is set up. This ensures the quality of your outputs, no matter who’s leading it.
- Reach the right audience: Recruit participants through a shareable private link or using the Maze Panel for access to over 3M+ participants worldwide.
- Insights you can edit, trace, and trust: Maze’s AI moderator transcribes the session, tags key moments, and groups insights into themes that are mapped back to your research goals. You get a shareable report with traceable quotes, clips, and themes, which lives alongside the rest of your research, directly inside the Maze platform.
Availability: AI moderator is currently in beta. Learn more.
Maze mobile app: Mobile testing made simple
Capture every interaction exactly as users experience them—so you can make confident product decisions. The Maze mobile app brings seamless, privacy-first mobile testing to your research toolkit.
- Rich mobile prototype testing: Combine screen, audio, and video recordings
- Complete mobile journeys: Follow users across apps, websites, and experiences
- Effortless onboarding: Give participants a QR code, no login or sign up required
Availability: The Maze mobile app is now out of beta and is included in Organization plans. Learn more.
Ready to see these features in action?
Register now for our Summer Product Roundup Webinar where Maze product experts will share live demos of our latest features and preview what's coming next on our roadmap.
