Events / Insights to impact: Making user research actionable in 2025

Insights to impact: Making user research actionable in 2025

April 16, 2025 at 09:00 AM PDT

User research is no longer just about gathering insights—it’s about embedding them into decision-making, driving strategy, and making an impact at scale. But how do teams move from research findings to real business outcomes?

In this webinar, industry experts will break down the practical and tactical steps to operationalize research, balancing speed, stakeholder engagement, and AI-powered efficiency. Building on the findings from The Future of User Research Report, we’ll explore:

  • Integrating research into business decisions—ensuring insights influence strategy, not just usability.
  • Keeping research agile in fast-moving product cycles—without sacrificing depth or quality.
  • Empowering non-researchers while maintaining rigor—scaling research without losing control.
  • Leveraging AI responsibly—where automation helps and where human oversight is crucial.

Join us for this hands-on discussion, featuring product, research, and research operations leaders who will share actionable strategies, real-world examples, and insights on how to make research matter.

Hosted by

Chelsea Edington

Chelsea Edington

Product Marketing Manager @ Maze

Ben Wiedmaier

Ben Wiedmaier

Content & Community @ User Interviews

Special guests

Gordon Toon

Gordon Toon

Research and Insights Manager @ Calendly

Cheryl Couris

Cheryl Couris

Senior Director of Design @ Cisco

Register to watch on demand

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