Growing an insights-led culture: From ad-hoc research to strategic impact
July 10, 2025 at 09:00 AM PDT
What if every decision your company made was backed by real, actionable insights? Join us to explore how Maze's Research Maturity Model offers a clear path to evolve your research practice from one-off projects to a scalable system that drives more confident decisions.
Learn how researchers can lead this transformation by empowering teams at all levels—from product teams to the C-suite—to get closer to users and turn insights into strategic impact.
We’ll explore:
- What research maturity means and an overview of the five levels in the model
- Tactics for advancing maturity across three dimensions: People, Process, and Impact
- Real-world stories and insights from leaders scaling research across their organizations
Speakers
Kate Pazoles
Senior Manager, User Research @ Twilio
Dalia El-Shimy
Director of UX Research @ Wise
Edie Cao
Senior UX Researcher @ AWS
Host
Noel Gee
Senior Research Partner @ Maze