Leading with values in the future of user research

In an era of rapid change and heightened expectations, user researchers are being called to lead with clarity, purpose, and values. In this conversation with Megan McLean, UXR Lead for Spotify Advertising, we’ll explore how to do meaningful research that resonates—within teams, across organizations, and in product decisions. From evolving ways of working to increasing visibility and impact, Megan shares how her team has approached change with intention and how other researchers can do the same.

We’ll dig into:

Learn practical frameworks and thoughtful strategies to lead research that moves the business forward—without losing sight of the people it’s meant to serve.