AI Moderator is built for anyone who wants to uncover user insights and scale them across their organization — from junior and senior researchers to designers, PMs, and beyond. By making trust and rigor the default for running interviews, Maze’s AI Moderator empowers teams to reach more users, overcome resource constraints, and make better product decisions faster.

AI-moderated interviews are best suited for generative research at scale. Teams use them to run international market research, conduct rapid foundational studies, build continuous feedback loops, refine assumptions, and gather strategic market intelligence. By automating the interview process, AI Moderator makes it possible to reach more people, uncover broader patterns, and fuel decision-making with insights that would be difficult to capture otherwise.

Recruiting participants for AI-moderated interviews follows many of the same principles as traditional research—you still need to define your target audience, create screening questions, and ensure participants represent real users of your product.

With Maze, you can recruit participants through multiple flexible options:

* Use a shareable link or In-Product Prompts to invite your own users

* Access the Maze Panel, a marketplace of vetted research participants

* Invite previous research participants stored in your Maze Reach database

You’re in control. You define the learning goals, questions, and the depth you want them to be discussed. To collect relevant and helpful feedback, the AI moderator is instructed to probe with follow-up questions based on what the participant says. The AI moderator rephrases when questions go unanswered and refocuses when participants go off track.

Read more about Maze’s AI models and your privacy here. You can find additional information about our security measures here.

Maze's AI moderator and AI moderated interview study types are available with our Business and Organization plans. Please see our pricing page for more info on AI moderator availability.