Concept Validation Templates

Whether you’re introducing a new feature or validating a new idea to your target audience, a concept validation template can help you collect the insights you need. Choose one of our pre-built templates to suit your needs, and start capturing fast, actionable feedback on your early stage concepts.

Can't find what you're looking for?

Can't find what you're looking for?

Assess information architecture (IA)

PRO

Assess information architecture (IA)

Research • Design • Concept Validation

Assess information architecture (IA)

Compare and test variants of a design

Test feature usability

PRO

Test feature usability

Product • Research • Usability Testing • Concept Validation

Test feature usability

Feature usability template

Validate product concepts

Validate product concepts

Concept Validation • Idea Validation • Product

Validate product concepts

Eliminate guesswork to create your best work

Improve site navigation

PRO

Improve site navigation

Research • Design • Idea Validation • Concept Validation

Improve site navigation

Improve your website's information architecture

Run closed card sorting

PRO

Run closed card sorting

Content Testing • Concept Validation • Product

Run closed card sorting

Certify categorizations with your audience

Five-second test template

Five-second test template

Design • Concept Validation

Five-second test template

Make the right first impression

 Get preference on web designs

PRO

Get preference on web designs

Design • Concept Validation

Get preference on web designs

Create exceptional web designs with valuable feedback

Test label clarity

PRO

Test label clarity

Copy Testing • Concept Validation • Product

Test label clarity

Learn more about your label categorizations

When should I use a concept testing template?

A concept testing template can help you validate ideas and product concepts in the early stages of your product development cycle. Test with real users and gain valuable feedback you can share with your team ahead of launch.

Frequently asked questions

What is concept validation?

Concept validation is the process of testing out product ideas with users before investing time and resources bringing them to life.

Why is it important for my research?

By testing your product concepts, you’ll discover how viable and necessary your idea is with your users. Not only will you be able to move forward with the right ideas—you’ll save yourself expensive post-launch re-works, discover what your users really need from your product, and be able to execute design decisions with more confidence.

What is the purpose of concept testing?

The purpose of concept testing is to validate product, design and marketing ideas early on in the design stage.

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