Research at an inflection point: CEO fireside chat

Join Oren Friedman, Co-Founder & CEO of Rally, and Jo Widawski, Co-Founder & CEO of Maze, as they explore the shifts reshaping how modern teams learn from users. Drawing on insights from Maze's 2026 Future of User Research Report, they discuss the future of research, the growing role of AI, and how insight generation is expanding beyond dedicated research teams.

In this session, you'll learn:

• How user research is becoming a shared responsibility across product, marketing, engineering, and beyond

• Where AI is driving change in research workflows—and where human judgment remains essential

• How research is evolving into a foundational capability for the entire product organization

• What Oren and Jo predict for the future of research in 2026 and beyond

Whether you're a researcher, ReOps professional, PM, or anyone looking to build a more insight-driven organization, this session offers practical perspectives on what's next.