A podcast about product decision-making

Explore how today's leading organizations leverage user research to inform better product decision-making. Each episode uncovers the ideas and approaches used to unlock continuous insights—and the optimal path for product success.

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Featured Episode

Scaling research through democratization with Reggie Murphy | Zendesk

02 May 2024 | Episode 28 | 40 min

Head of UX Research Reggie Murphy joins host Ash Oliver to discuss how Zendesk scaled research, elevating the practice from a supporting function to a strategic partner to the business.

Episodes

Research and Design leaders share the strategies, learnings, and stories behind the ways research informs better product decision-making.

22 Oct 2024 | Episode 35 | 46 min

Mastering product decisions through risk and reversibility with Dalia El-Shimy | Wise

08 Oct 2024 | Episode 34 | 43 min

Accelerate learning and build the right products with Michael Margolis | Google Ventures

24 Sep 2024 | Episode 33 | 47 min

Connecting research impact to business outcomes with Devin Harold | Ex-Capital One

27 Jun 2024 | Episode 32 | 42 min

Becoming a customer-centric, experience-led organization with Jehad Affoneh | Toast

13 Jun 2024 | Episode 31 | 30 min

The role of qualitative research in product innovation with Hannah Anokye | Intuit

31 May 2024 | Episode 30 | 30 min

Maximizing the potential of secondary research with Nick Stiles | IBM

16 May 2024 | Episode 29 | 42 min

A framework for product decision-making with Ravi Mehta | Outpace

02 May 2024 | Episode 28 | 40 min

Scaling research through democratization with Reggie Murphy | Zendesk

18 Apr 2024 | Episode 27 | 37 min

The evolution of user research with Dave Hora | Dave’s Research Co.

04 Apr 2024 | Episode 26 | 36 min

The power of workshops in product development with Paige Bennett | Affirm

14 Mar 2024 | Episode 25 | 34 min

How customer insights power digital transformation with Sander Viegers | Rabobank

29 Feb 2024 | Episode 24 | 37 min

Building research practices for community products with Amy Lima | Diversify Design

Subscribe to the Optimal Path Newsletter to be the first to know when new episodes launch 🎙

Meet the host

Ash Oliver is a UX Designer and the first Research Advocate at Maze. Ash assists product teams in uncovering the power of design and continuous research. His business background blends design thinking to solve problems with and for product users. Ash shares a deep love for lifelong learning, books, plants, and house music.

Connect with Ash

A podcast about product decision-making

Scaling research through democratization with Reggie Murphy | Zendesk

Episodes

Mastering product decisions through risk and reversibility with Dalia El-Shimy | Wise

Accelerate learning and build the right products with Michael Margolis | Google Ventures

Connecting research impact to business outcomes with Devin Harold | Ex-Capital One

Becoming a customer-centric, experience-led organization with Jehad Affoneh | Toast

The role of qualitative research in product innovation with Hannah Anokye | Intuit

Maximizing the potential of secondary research with Nick Stiles | IBM

A framework for product decision-making with Ravi Mehta | Outpace

Scaling research through democratization with Reggie Murphy | Zendesk

The evolution of user research with Dave Hora | Dave’s Research Co.

The power of workshops in product development with Paige Bennett | Affirm

How customer insights power digital transformation with Sander Viegers | Rabobank

Building research practices for community products with Amy Lima | Diversify Design

Subscribe to the Optimal Path Newsletter to be the first to know when new episodes launch 🎙

Meet the host

Let your customers' voice fuel product decisions with Maze