Research & Testing
How to test content like a pro: A step-by-step guide
Ryan Williams • Nov 5, 2020
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Test CTA placement
Drive stronger conversion rates by testing alternate CTA placements on your page. Map out the most effective positioning for your audience to take action, based on real user insights.
What you’ll learn
Should your CTA be above the fold, at the bottom of your page, or somewhere completely different?
Validate the visibility of your call-to-actions—turn those page hovers into clicks with a simple test.
Study trends and become familiar with CTA hotspots for your users by testing button placements across your page.
Gather learnings from segmented audience groups to tailor pages and create greater impact on conversion rates.
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